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McDonald's drops 'pink slime' ingredient from beef - 1/31/2012 7:14:37 AM

kalikshama

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The push for healthier food has prompted the Golden Arches to stop using ammonium hydroxide in its burgers. Will the move hurt the company's bottom line?

McDonald's (MCD 0.00%) clientele can finally rest easy, as "dog food" is coming off the menu at the Golden Arches.

In the wake of an outcry by the celebrity chef Jamie Oliver, McDonald's said on Thursday said it will stop using ammonium hydroxide, a common ingredient in cleaning solutions that's dubiously dubbed "pink slime," in its beef patties.

McDonald's beef producer, Beef Products Inc., says ammonium hydroxide occurs naturally in most foods and helps reduce bacteria. However, Oliver launched a personal campaign against its use in beef throughout the U.S. on his show "Jamie Oliver's Food Revolution."

According to the Daily Mail, Oliver said beef producers take "trimmings" that would normally go to dog food and wash it with the compound until it is fit for human consumption.

"Imagine how happy an accountant is. You just turned dog food into what can potentially be your kids' food," he told "Food Revolution" viewers.

A McDonald's USA senior director credited the change to the restaurant's priorities on food safety, not Oliver. But whatever the reasons, the move has been made.

If the use of "pink slime" is a great method to make low-grade meat fit for human consumption, a shift away from that and toward better meat, unless a more favorable cleanser can be found, almost certainly means higher costs.

That's not good news for McDonald's, which has taken great pains to fend off rising commodity costs for vegetables, beef and grains.

As most McDonald's workers will tell you, the fast-food chain is less restaurant, more factory...

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RE: McDonald's drops 'pink slime' ingredient from beef - 1/31/2012 7:26:10 AM

LaTigresse

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I saw that the other day and immediately thought...."Well, we can all rest comfortably now that McDonalds is healthy food!"

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RE: McDonald's drops 'pink slime' ingredient from beef - 1/31/2012 7:40:08 AM

Winterapple

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FR
People want cheap, fast convenient food.
Times are tough and it's depressing what
people will eat by choice.
I still have that disgusting chicken mcnugget
picture in my head.
I've always thought just from a taste perspective
McDonalds is the worse tasting fast food.
I wonder if someone tried to mass-market
healthy food using the McDonalds model
if it would or could make a profit?

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RE: McDonald's drops 'pink slime' ingredient from beef - 1/31/2012 7:53:30 AM

kalikshama

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Just as factory farming is incompatible with treating animals humanely, I believe factory food is incompatible with healthy food - that's why they used pink slime in the first place - for ease of mass production.

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RE: McDonald's drops 'pink slime' ingredient from beef - 1/31/2012 7:58:04 AM

kalikshama

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While the consumer must make an effort to stop at a healthy amount of calories from a meal at Chipotle's, I applaud their food sourcing:

In 2001, Chipotle released a mission statement called Food With Integrity, which highlighted Chipotle's efforts to increase their use of naturally raised meat, organic produce, and dairy without added hormones.[4]

All of Chipotle's pork is naturally raised – defined by the company as open-range, antibiotic free, and with a vegetarian diet – as well as 80% of its chicken and 85% of the beef (100% of the barbacoa served is from naturally-raised beef).

The company formerly served 100% natural chicken, but demand exceeded supply.[66] Chipotle only uses the leg and thigh meat from its chickens, with the breast meat being sold to Panera Bread.[67]

Approximately 40% of the beans are organically grown,[68] and in 2011 approximately 5% of the beans will come from conservation tilling methods.[69] I

n 2009, Chipotle planned to serve over 60 million pounds (27 million kilograms) of naturally raised meat, more than any other restaurant company,[70] and planned to use 75 million pounds in 2010.[66]

The company pledges to use more local produce when possible,[71][72] using "35 percent of at least one of its produce items for every restaurant sourced from small and midsize local farms throughout the growing season" in 2009,[4] and increasing to 50% in 2010.[73]

Chipotle advertises its support of family farms, such as Niman Ranch, a California "natural" meat producer that contracts with farms in the Midwest to raise pork and other livestock.[74]

All of the cheese and sour cream comes from cows that do not receive recombinant bovine growth hormone (rBGH), and 30% of the dairy comes from open pasture cows.[75]

Founder Steve Ells has testified before Congress in support of the Preservation of Antibiotics for Medical Treatment Act, which aims to reduce the amount of antibiotics given to farm animals.[38][76]

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RE: McDonald's drops 'pink slime' ingredient from beef - 1/31/2012 8:08:46 AM

DarkSteven

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quote:

ORIGINAL: kalikshama

While the consumer must make an effort to stop at a healthy amount of calories from a meal at Chipotle's,

Not that hard. Ask for a burrito bowl instead of a burrito and ask for no rice, and you eliminate almost all the carbs.

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RE: McDonald's drops 'pink slime' ingredient from beef - 1/31/2012 8:14:45 AM

Iamsemisweet

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Or ask for a to go box when your food is brought to you, and put half your meal in it. One calorie dense meal becomes two moderate ones

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RE: McDonald's drops 'pink slime' ingredient from beef - 1/31/2012 8:27:05 AM

kalikshama

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Yes, I've done both DS and ISS's tips, my point is that one must be proactive.

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RE: McDonald's drops 'pink slime' ingredient from beef - 1/31/2012 8:33:48 AM

LaTigresse

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I think that people get sooooooo focused on trying to be organic and so forth that they lose track of the middle ground.

Ideally none of our food would be factory farmed but it isn't realistic for everyone at this time. What seems to be missing is the easy things that can be done inexpensively. The ways a person can eat healthy on the run. The ways meals can be prepared without a fully equipped kitchen, pantry, fridge. The things we can do so that McDonalds isn't EVER a need, but instead an occasional treat...for those that actually like it...

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RE: McDonald's drops 'pink slime' ingredient from beef - 1/31/2012 8:35:38 AM

Iamsemisweet

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I understand, but isn't that true of almost any restaurant, not just chipoltes? The portions have gotten way too large, and you can see the results of that e erywhere you go. I always have to be proactive about eating carefully.

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RE: McDonald's drops 'pink slime' ingredient from beef - 1/31/2012 8:42:22 AM

kalikshama

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Good point. Chipotle's was work-sponsored on Mandatory Saturdays. I enjoy cooking and I'm good at it so rarely eat out, but when I do I invariably bring food home.

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RE: McDonald's drops 'pink slime' ingredient from beef - 1/31/2012 9:05:56 AM

tj444

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I have never eaten at Chipotle's.. but i am impressed by what you said about their committment to better healthier food.. for a chain, i think that is quite unique and remarkable..

If their portions are large then dividing one meal into two makes the cost more affordable as well..

But.. when you look at the ingredient list on 99% of our food in grocery stores, etc.. you have to be a purist to actually eat healthy.. meaning not eat anything that has been processed in any way.. (sigh).. All those chemicals in food.. who knows what that does to your body..

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RE: McDonald's drops 'pink slime' ingredient from beef - 3/30/2012 1:37:05 PM

kalikshama

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Apparently it wasn't just McDonalds: http://www.thedailyshow.com/full-episodes/wed-march-28-2012-ahmed-rashid

http://abcnews.go.com/blogs/headlines/2012/03/70-percent-of-ground-beef-at-supermarkets-contains-pink-slime/

70 Percent of Ground Beef at Supermarkets Contains ‘Pink Slime’

Gerald Zirnstein grinds his own hamburger these days. Why? Because this former United States Department of Agriculture scientist and, now, whistleblower, knows that 70 percent of the ground beef we buy at the supermarket contains something he calls “pink slime.”

“Pink slime” is beef trimmings. Once only used in dog food and cooking oil, the trimmings are now sprayed with ammonia so they are safe to eat and added to most ground beef as a cheaper filler.

It was Zirnstein who, in an USDA memo, first coined the term “pink slime” and is now coming forward to say he won’t buy it.
“It’s economic fraud,” he told ABC News. “It’s not fresh ground beef. … It’s a cheap substitute being added in.”

Zirnstein and his fellow USDA scientist, Carl Custer, both warned against using what the industry calls “lean finely textured beef,” widely known now as “pink slime,” but their government bosses overruled them.

According to Custer, the product is not really beef, but “a salvage product … fat that had been heated at a low temperature and the excess fat spun out.”

The “pink slime” is made by gathering waste trimmings, simmering them at low heat so the fat separates easily from the muscle, and spinning the trimmings using a centrifuge to complete the separation. Next, the mixture is sent through pipes where it is sprayed with ammonia gas to kill bacteria. The process is completed by packaging the meat into bricks. Then, it is frozen and shipped to grocery stores and meat packers, where it is added to most ground beef.

The “pink slime” does not have to appear on the label because, over objections of its own scientists, USDA officials with links to the beef industry labeled it meat.

“The under secretary said, ‘it’s pink, therefore it’s meat,’” Custer told ABC News.

ABC News has learned the woman who made the decision to OK the mix is a former undersecretary of agriculture, Joann Smith. It was a call that led to hundred of millions of dollars for Beef Products Inc., the makers of pink slime.

When Smith stepped down from the USDA in 1993, BPI’s principal major supplier appointed her to its board of directors, where she made at least $1.2 million over 17 years.

Smith did not return ABC News’ calls for comment and BPI said it had nothing to do with her appointment. The USDA said while her appointment was legal at the time, under current ethics rules Smith could not have immediately joined the board.

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RE: McDonald's drops 'pink slime' ingredient from beef - 3/30/2012 2:09:34 PM

littlewonder

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Even at McDonalds you can eat healthy. You can order a salad or a yogurt or even a wrap and it will be healthier. The problem is non-healthy food is much cheaper and in this economy people are looking to save money so they order the unhealthy food even though it's not really what they prefer. Until healthier food becomes equal to the price of unhealthy food it will always stay this way.

And while I love that the pink slime is being removed from meats, it will skyrocket in prices most likely which again, will lead people to the unhealthy food as an alternative. They won't buy the healthier meat because they won't be able to afford it.

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RE: McDonald's drops 'pink slime' ingredient from beef - 3/30/2012 2:21:21 PM

OttersSwim

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Sparkly vampires and now pink slime...I mean, I wanted things to be more girly, but not like this!

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RE: McDonald's drops 'pink slime' ingredient from beef - 3/30/2012 8:23:46 PM

Lucifyre

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Now that McDonalds won't buy that gunk to serve they are trying to sell it to our schools to feed to our children.
I now send my kid to school with a pre packed lunch and refuse to allow him to eat the garbage they are trying to feed them in school.
Kind of pisses me off too since due to our household size we qualify for reduced lunches that I won't take advantage of because I don't trust the shit they want to feed my kid.

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RE: McDonald's drops 'pink slime' ingredient from beef - 3/31/2012 12:30:57 AM

StrayCatCharlie

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Want inexpensive, fast, easy to prepare healthy food that is also tasty and satisfying ? Try vegetarian cooking !

I can hear the groans now !

Seriously, check out Rose Elliot's web site and cook books. Skeptics will be pleasantly surprised if they give it a try.

I happen to love chili and couldn't imagine it without some kind of meat. Now I love to make and eat various versions of vegetarian chili. One thing about veg cooking is you can improvise and substitute freely and it still comes out yummy. For an amazing flavour, add some dark chocolate to the chili. Yea, I said chocolate.

You'll also be doing our planet a solid .

P.S. Serve it with corn bread. Add corn kernels to the batter. Very easy , cheap and fast.

< Message edited by StrayCatCharlie -- 3/31/2012 12:33:09 AM >

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RE: McDonald's drops 'pink slime' ingredient from beef - 3/31/2012 4:43:20 AM

kitkat105

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When Jamie Oliver gets his lard ass into shape, that's when I'll start paying attention to him.

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RE: McDonald's drops 'pink slime' ingredient from beef - 4/3/2012 11:01:07 AM

kalikshama

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Colbert chimes in: http://www.colbertnation.com/the-colbert-report-videos/411470/april-02-2012/the-beefstate-governors

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RE: McDonald's drops 'pink slime' ingredient from beef - 4/3/2012 11:22:48 AM

JstAnotherSub

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quote:

ORIGINAL: Lucifyre

Now that McDonalds won't buy that gunk to serve they are trying to sell it to our schools to feed to our children.
I now send my kid to school with a pre packed lunch and refuse to allow him to eat the garbage they are trying to feed them in school.
Kind of pisses me off too since due to our household size we qualify for reduced lunches that I won't take advantage of because I don't trust the shit they want to feed my kid.

Trying to sell it to schools is the key phrase there. Immediately upon this story breaking, we (my district) made sure that none of our beef was being processed at a facility that used the "pink slime".

We offer whole grains with every meal, fresh fruits and veggies daily, many of them locally grown. Entree salads are on the menu daily also, using romaine lettuce and spinach as the majority of the greens, not iceberg.

I do not know where you live, but check with your childs cafeteria manager. The new federal guidelines are making all districts catch up with mine. It is also going to make our meal prices go up significantly next school year, but, the prices for reduced students will remain the same.

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