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Emperor1956 -> RE: Cartier Love Collection (8/12/2007 10:51:22 PM)
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LA, what about it? The Cartier "Love" collection goes back to 1969. Cartier percieved that the "hippie" movement was petering out, and those "kids" were growing up, acquiring wealth, and would buy jewelry if it was modern, and had a twist. Cartier hired Aldo Cipullo, a young Italian designer, who joined Cartier in New York, and he was inspired in 1969 to create a two-piece bracelet that had to be bolted together to encircle the wrist.
The "line" of jewelry was at first only this bangle/bracelet in solid gold that required a tiny screw and custom screwdriver (also solid gold) to fasten. Supposedly, you couldn't put the bracelet on by yourself and therefore couples were encouraged to "lock their love up" in a "permanent" bond (actually, to take the bracelet off all you had to do was get someone with a jewler's flat head screw driver to remove the screw...or cut it, as it is very soft gold. And romance aside, Cartier sold it to anyone with the dough and the desire to own it. Anectdotally, many women would ask the jewler to put it on for them.)
The line was reintroduced in 2006 with a number of "Love" pieces, including rings, bangles, and chokers. They are quite pricey, as gold jewelry goes, but they are distinctive Cartier. You can often find pieces from the '70s in estate jewelry sales.
Cartier certainly never marketed it as kinky then. I don't know if they do, now.
E.
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