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MalcolmNathaniel -> RE: Retro ads - why be skinny? (7/10/2012 11:25:21 PM)
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There was a study done on beauty, and I have never been able to find it on the net. I've been looking for it for fifteen years. It was shown on the Discovery Channel before it became all sharks and dinosaurs (so late 1990's?)
They actually went all over the world and found that pretty much all men, everywhere, even in places where modern imagery was sadly lacking liked the same body form.
The verdict is that it had nothing to do with weight: it was a ratio of hips to waist to breasts.
They did the same thing with ratios between facial features and generated a computer image of the most beautiful face you've ever seen. I seem to recall that this involved the Golden Ratio somehow.
My point is that there is mathematics and genetics play a much larger part than media. What the media shows you is what designers want women to believe is desirable. Men already know.
Ladies: crack open some men's magazines to find out what men want (not just the nudity.) You'll find that, in general, the body style hasn't changed much between the first issue of Playboy and the latest issue of Maxim.
Addendum: It's what men want to look at not necessarily what they want in bed. In the early 1990's in college Kate Moss was the toast of the town in fashion circles. I don't know a single man who found her attractive before she put on some weight.
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