FaceBook's new social ads and your privacy (Full Version)

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kalikshama -> FaceBook's new social ads and your privacy (2/27/2012 8:53:26 AM)

Anyone else have privacy concerns? (Note - I'm not on Facebook - the last thing I need is a potential employer to see what my brother or friends are up to.)

Facebook's New, Entirely Social Ads Will Recreate Marketing

Feb 23, 2012

Facebook appears ready to launch a new set of premium ad units, and, based on a review of documents which purport to describe them, the social network would seem to be doubling down on two core principles that mark fundamental departures from traditional advertising.

First, Facebook is making the new ads social by default, meaning they will automatically show users when their friends have already Liked the advertiser. And the new formats will draw their content exclusively from posts to brands' Facebook Pages, rather from advertising copy written independently.

Combined, these features make two statements about where Facebook believes the future of online advertising lies--at least in its particular universe. It is saying that ads based on content, rather than messaging, have a better chance of hitting home, and that ads involving tacit endorsements from the people you know have a better chance of capturing your attention.

"When people hear about you from friends, they listen," the Facebook materials say. "We'll expand your ad with stories from friends who have already connected." ("Stories" is Facebook's shorthand for a wide varitey of interactions on the site. In the case of ads, it seems to refer to the fact that the ads will display which of a viewer's friends have Liked the brand.)



xxblushesxx -> RE: FaceBook's new social ads and your privacy (2/27/2012 8:58:06 AM)

Well, I'd say they're on the right track, but due to the nature of my work, I've quit logging in to facebook all together. At least until I see which way the wind is blowing.



kalikshama -> RE: FaceBook's new social ads and your privacy (2/27/2012 9:06:49 AM)

It's Not All Facebook's Fault
You're as much to blame for the site's privacy woes as Mark Zuckerberg.

...I don’t think most Facebook users have internalized how leaky the site can be. At “Manners for the Digital Age,” the podcast that I co-host with my Slate colleague Emily Yoffe, we get Facebook privacy questions every day. A lot of listeners seem to be looking for a kind of privacy silver bullet—a foolproof way to keep their co-workers out of their Facebook profile, say. These people fundamentally misunderstand Facebook. The only sure way to keep something private on Facebook is not to post it to Facebook.

Mark Zuckerberg would never acknowledge this, but I think it will ultimately benefit both his site and its users if we adjusted our expectations about “privacy” there. You should approach Facebook as cautiously as you would approach your open bedroom window. However restrictive your privacy controls, you should imagine that everything that you post on Facebook will be available for public consumption forever. If you follow this simple rule, you’ll never be blindsided....



tj444 -> RE: FaceBook's new social ads and your privacy (2/27/2012 9:12:46 AM)

I would only use Facebook as an advertising medium, many businesses are on facebook now and twitter and other similar sites..

Being on Facebook would be pointless for me otherwise.. so no, I am not concerned about what FB does..



xXLithiumXx -> RE: FaceBook's new social ads and your privacy (2/27/2012 9:20:21 AM)

I have come to a point with this whole Facebook thing that I am seriously about to delete it.

Most of the people I talk to have my number and can text/email/call me if they want to update me.

I realize that as a user of that medium, I have the vast majority of control, but to be honest, the wording of how to utilize those controls is sticky, situational, and hard to read.

For the longest time, I was probably the hardest person to find on Facebook. I had to track you down and add you. If you put in any of my information, it wouldn't come up with anything. But recently, and with out my having changed any settings, people have been able to find and add me with out issue.

That is where I blame Mark and his merry band of shining happy share people.




kalikshama -> RE: FaceBook's new social ads and your privacy (2/27/2012 9:23:49 AM)

quote:

the wording of how to utilize those controls is sticky, situational, and hard to read.


There's a communications professional on this podcast that has the same problem, plus the host says she's been complaining about this for years.

http://www.slate.com/articles/podcasts/manners_for_the_digital_age/2011/11/digital_manners_do_i_have_to_friend_my_co_workers_on_facebook_.html



GreedyTop -> RE: FaceBook's new social ads and your privacy (2/27/2012 9:28:50 AM)

I have already killed one of my FB profiles. The remaining one is geared to family and biz stuff. THere are a few kink folks that have crossed over, but not many. The ones that didn't are ones that post kink related stuff that I don't want showing up on my remaining page.

I would happily kill this one too, except that it is the sole source for me to keep up with several people (folks I want to keep up with, but am not close enough with to exchange regular emails with).

if that makes sense.



Winterapple -> RE: FaceBook's new social ads and your privacy (2/27/2012 9:36:11 AM)

FR
My grandmother use to say never write anything
in a letter that you wouldn't want read out loud
to a auditorium full of people. That's how I
feel about facebook it's how I pretty much
feel about Internet privacy in general.
I see pics on here and other places that my
first reaction to is 'They stole that off
someones facebook.'
My primary interest in facebook is for
business. It can be a useful tool.
It could just as easily damage you
professionally if you're careless about
what you put out there. And if it's own
there regardless of the privacy settings
someone can access it.



Fornica -> RE: FaceBook's new social ads and your privacy (2/27/2012 9:38:11 AM)

Greedy, you can admit you only keep facebook so you can keep up on all 534000 pictures of my kids.



xxblushesxx -> RE: FaceBook's new social ads and your privacy (2/27/2012 9:38:21 AM)


quote:

ORIGINAL: xXLithiumXx

I have come to a point with this whole Facebook thing that I am seriously about to delete it.

Most of the people I talk to have my number and can text/email/call me if they want to update me.

I realize that as a user of that medium, I have the vast majority of control, but to be honest, the wording of how to utilize those controls is sticky, situational, and hard to read.

For the longest time, I was probably the hardest person to find on Facebook. I had to track you down and add you. If you put in any of my information, it wouldn't come up with anything. But recently, and with out my having changed any settings, people have been able to find and add me with out issue.

That is where I blame Mark and his merry band of shining happy share people.




*xxblushesxx likes this*



xXLithiumXx -> RE: FaceBook's new social ads and your privacy (2/27/2012 9:38:59 AM)

I am going to have to listen to this pod cast.

That will be new to me. I don't know that I exactly know how. Lol.

I am curious to see what people have to say about it.

I am more than a little pissed that I haven't changed any of my settings, yet all of these people can suddenly find me.

That to me implies that facebook and it's people are deciding what I should and shouldn't share. At that point, they are taking my choices from me, and I do not do well with that.



kalikshama -> RE: FaceBook's new social ads and your privacy (2/27/2012 9:42:25 AM)

This was current last March:

Your Face: Starring in a Facebook Ad Near You

...The WonderHowTo site has a painfully detailed description of how to opt out of third party ads, complete with screenshots. For the less visually impaired, here's a quick summary:

Go to your Account link, then click Account Settings (not Privacy Settings) and click the Facebook Ads tab on the right. If a little box appears explaining Facebook's new social ads policy and how you should totally trust Facebook to use your identity to help them make money, close it.

At the top of the page, find the line that reads "Allow ads on platform pages to show my information to" and select "No one" from the drop down box.

Scroll to the bottom, find the line that says "Show my social actions in Facebook ads to" and select "No one" from the drop down box.

That will prevent third party advertisters from doing to you what Facebook has already done. It won't stop Facebook from using your Likes against you, however. So if you are one day accused of eating cat food, extreme fondness for high-interest plastic, or having a badass 70s hairstyle, don't come crying to me.



kalikshama -> RE: FaceBook's new social ads and your privacy (2/27/2012 9:45:15 AM)

Looks like the future from the last paragraph has arrived.

How To Remove Your Name and Profile Picture from Facebook's Social Ads

Facebook is constantly evolving, and lately it seems like a bad thing, at least for its users.

First, you had to opt out of Instant Personalization, which shared your personal information with Facebook's partner sites. Then, you had to take drastic measures to secure your home address and mobile number from third-party apps and websites. And now?—Now you need to opt out of Facebook Ads.

Actually, it's not a new thing. Facebook rolled out "Social Ads" a few years back, which allows your name and profile picture to appear in advertisements displayed to your friends. As of right now, this is only relevant to ads that have a direct social connection with you, e.g. when you like a Facebook Page, Event or App (see image at right). And guess what? It's totally legal and stated in their privacy policy:

"We occasionally pair advertisements we serve with relevant information we have about you and your friends to make advertisements more interesting and more tailored to you and your friends. For example, if you connect with your favorite band’s page, we may display your name and profile photo next to an advertisement for that page that is displayed to your friends. We only share the personally identifiable information visible in the social ad with the friend who can see the ad."

[image]http://img.wonderhowto.com/images/gfx/gallery/634363009749794437.jpg[/image]

Okay, so who cares if one of your friends see your name or photo next to something you liked or discussed? It's not that big of deal, is it? For some, yes. But this isn't the worse thing—the worst thing is Facebook's forthcomingness about their future intentions.

"Facebook does not give third party applications or ad networks the right to use your name or picture in ads. If this is allowed in the future, this setting will govern the usage of your information."

Stating that means they will one day let third-party apps abuse your name and photo, which means you need to take control of your privacy rights NOW—to prevent your likeness to be posted all over Facebook, even if it is only for confirmed friends. If you don't want your name or photo promoting their services in any way, shape or form, follow these steps to opt out of Social Ads (which you probably should have done a long time ago!)



kalikshama -> RE: FaceBook's new social ads and your privacy (2/27/2012 9:48:18 AM)

quote:

I am more than a little pissed that I haven't changed any of my settings, yet all of these people can suddenly find me.


http://epic.org/privacy/facebook/

EPIC submitted comments to the FTC on a proposed settlement with Facebook. The settlement follows from complaints filed by EPIC and other consumer and privacy organizations in 2009 and 2010 over Facebook’s decision to change its users' privacy settings in a way that made users' personal information more widely available to the public and to Facebook's business partners. The settlement bars Facebook from changing privacy settings without the affirmative consent of users or misrepresenting the privacy or security of users' personal information. However, EPIC said that the settlement is "insufficient to address the concerns originally identified by EPIC and the consumer coalition, as well as those findings established by the Commission." In order to address the issues raised by the complaints, respond to recent changes in Facebook's business practices like Timeline, and fulfill the FTC's duty to act in the public interest, EPIC recommended that the settlement be improved. Specifically, EPIC recommended that the FTC require Facebook to restore the privacy settings users had in 2009; give users access to all of the data that Facebook keeps about them; stop making facial recognition profiles without users' consent; make the results of the government privacy audits public; and stop secretly tracking users across the web. For more information, see EPIC: Facebook Privacy, and EPIC: FTC Facebook Settlement. (Dec. 28, 2011)



ashjor911 -> RE: FaceBook's new social ads and your privacy (2/27/2012 9:49:15 AM)

quote:

ORIGINAL: GreedyTop

I have already killed one of my FB profiles. The remaining one is geared to family and biz stuff. THere are a few kink folks that have crossed over, but not many. The ones that didn't are ones that post kink related stuff that I don't want showing up on my remaining page.

I would happily kill this one too, except that it is the sole source for me to keep up with several people (folks I want to keep up with, but am not close enough with to exchange regular emails with).

if that makes sense.


you........sexy killer...... [&o] how do you sleep at night?
dose the profile picture hunt your dreams?



GreedyTop -> RE: FaceBook's new social ads and your privacy (2/27/2012 9:49:29 AM)

quote:

ORIGINAL: Fornica

Greedy, you can admit you only keep facebook so you can keep up on all 534000 pictures of my kids.



I thought that went without saying...


(I think I need to add "fucking touchpad" to my sigs...)



GreedyTop -> RE: FaceBook's new social ads and your privacy (2/27/2012 9:52:01 AM)


quote:

ORIGINAL: ashjor911

quote:

ORIGINAL: GreedyTop

I have already killed one of my FB profiles. The remaining one is geared to family and biz stuff. THere are a few kink folks that have crossed over, but not many. The ones that didn't are ones that post kink related stuff that I don't want showing up on my remaining page.

I would happily kill this one too, except that it is the sole source for me to keep up with several people (folks I want to keep up with, but am not close enough with to exchange regular emails with).

if that makes sense.


you........sexy killer...... [&o] how do you sleep at night?
dose the profile picture hunt your dreams?


oh hush. smartass :)



littlewonder -> RE: FaceBook's new social ads and your privacy (2/27/2012 10:25:56 AM)

You have the option of setting your privacy settings for the social ads the same as you do for absolutely everything else on FB. I

I don't worry because personally I have nothing to hide. People would find my FB pretty boring and I don't talk about personal things like my relationship or work to anyone at all so why should I be concerned?

The most anyone is gonna find on my profile is pictures of Portugal that I posted.



GreedyTop -> RE: FaceBook's new social ads and your privacy (2/27/2012 10:43:19 AM)

FB, IME does not make privacy settings easy if one wants to separate private vs public.


maybe I am doing someting wrong.

but why should it be so difficult?


*shrug*

I dont give a shit. as soon as I can get my contacts to contact me away from FB, I will kill the remaining acct too.



LoreBook -> RE: FaceBook's new social ads and your privacy (2/27/2012 11:15:56 AM)

I deleted mine long ago, and all my friends think there is something fundamentally wrong with me when I tell them I'm not on Facebook. And the stuff people put up on there!!! I had a friend back in high school who proudly announced the loss of her virginity on her status -- forgetting that her parents were on her FB. Needless to say that didn't go over well.



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