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(Telegraph) -

MEPs want TV regulators in the EU to set guidelines which would see the end of anything deemed to portray women as sex objects or reinforce gender stereotypes.


This could potentially mean an end to attractive women advertising perfume, housewives in the kitchen or men doing DIY.


Such classic adverts as the Diet Coke commercial featuring the bare-chested builder, or Wonderbra's "Hello Boys" featuring model Eva Herzigova would have been banned.


The new rules come in a report by the EU's women's rights committee. 

Full Article

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ORIGINAL: kittinSol

Ever been to France, Sanity? Over there, they'd show tits on television to sell vacuum cleaners. 

Here in America, they actually 'beep' over the word 'shit'. They won't show people making love, but they'll shower the viewers with all sorts of violence and hate (including in the middle of the day, when it's completely inappropriate).

So, if you have some problems with television censorship, why not start at home? God knows it could do with a little updating  .

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ORIGINAL: Level

Yes, we tend to be more ass-backwards over here, regarding sex.

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tits and arse will continue to appear on European television sets, much to Sanity's viewing pleasure

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Swedish MEP Eva-Britt Svensson urged Britain and other members to use existing equality, sexism and discrimination laws to control advertising.


She wants regulatory bodies set up to monitor ads and introduce a "zero-tolerance" policy against "sexist insults or degrading images".


Ms Svensson said: "Gender stereotyping in advertising straitjackets women, men, girls and boys by restricting individuals to predetermined and artificial roles that are often degrading, humiliating and dumbed down for both sexes."


She added: "Gender stereotyping in advertising is one of several factors that have a big influence in efforts to make society more gender equal.

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ORIGINAL: kittinSol

Ever been to France, Sanity? Over there, they'd show tits on television to sell vacuum cleaners. 

Here in America, they actually 'beep' over the word 'shit'. They won't show people making love, but they'll shower the viewers with all sorts of violence and hate (including in the middle of the day, when it's completely inappropriate).

So, if you have some problems with television censorship, why not start at home? God knows it could do with a little updating  .

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ORIGINAL: lronitulstahp

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tits and arse will continue to appear on European television sets, much to Sanity's viewing pleasure

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Sanity wants to see tits and arse???  Gotta go!!!!*starts skimming through my dirtier pics in preperation*

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ORIGINAL: Raechard

I always wanted to be a Cadburys flake or at least a part of me to be a errm Cadburys flake.

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ORIGINAL: Raechard

I think what this MEP is trying to avoid is children growing up feeling they should be restricted to certain roles through the advertisements they see around them. I don't really understand what this has to do with her insecurity.

I always wanted to be a Cadburys flake or at least a part of me to be a errm Cadburys flake.

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ORIGINAL: Sanity
What is your opinion of  that. Should advertisers be disallowed from using sexual stereotypes?

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Here is the correct answer: the commissioners have no problem with straight bananas, it's the crooked ones they don't like so much, but they have never banned them. As Commission Regulation (EC) 2257/94 puts it, bananas must be "free from malformation or abnormal curvature". In the case of "Extra class" bananas, there is no wiggle room, but Class 1 bananas can have "slight defects of shape", and Class 2 bananas can have full-on "defects of shape".