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sappatoti -> RE: Corporate push for climate change. (6/20/2008 1:48:21 PM)
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I just find it a little bit ironic that many of the world's largest corporations, arguably having the wealth to do whatever they'd like, would feel the need to band together and call for new guidelines. Why don't they just go ahead and make their products, services, and processes greener? Quietly, behind the scenes. Why this sudden need to make this seemingly grandiose statement? Surely they can't be saying something to the effect that they need governments to create stricter environmental laws in order to reign themselves in. Can't these corporations do that themselves? Are they saying that without "Big Brother's" help they can't control themselves? I'm calling BS on this one. I have no statistics or research to base my opinion on; only my gut reactions. There is no doubt they got together and called for tougher environmental laws. Heck, we as a CollarMe community can do that equally as well. This, in my opinion, is all about increasing market share for each one of those corporations who are in that group; the old "lookey at us and our products... we care". Over the past year or so I have seen the product advertisements on television change to show just how environmentally friendly the products have become. Why now? Why not put those products out earlier to help prevent some of this damage from occurring. I remember the "new and greener" products out now being made available for a short time during the '70s, when we as a planet started taking environmental issues seriously. Then they faded away when the world's focus shifted away from environmental causes. Now they're back. The General Motors EV-1 automobile is an example of that on a large scale. A fully electric vehicle that seemed to be working well enough for those who leased them. Sure, they had faults but nothing that couldn't be addressed and fixed. Then, GM recalled all of those vehicles, crushed them, and started producing gas-guzzling SUVs. Now that gasoline has again become an election year economic issue (it's always been an environmental issue for me), GM and others are at it again with new alternative vehicles. Honda's new Clarity will be out soon and, just like the EV-1, can only be had through a lease. Hmm... Yes, it's good marketing that these corporations came together. But they didn't have to. They've always had the power to lead the way in being greener. They choose not to until it becomes profitable for them to do so, and this new accord is the perfect marketing tool for them to thump their corporate chests. It would be interesting to "follow the money trail" and see how this all plays out for their bottom lines. Just my 2 cents US.
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