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Most didn't pay for Radiohead album - 11/10/2007 9:45:27 AM   
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LOS ANGELES - Radiohead let its fans decide how much to pay for a digital copy of the band's latest release, "In Rainbows," and more than half of those who downloaded the album chose to pay nothing, according to a study by a consumer research firm.

Some 62 percent of the people who downloaded "In Rainbows" in a four-week period last month opted not to pay the British alt-rockers a cent. But the remaining 38 percent voluntarily paid an average of $6, according to the study by comScore Inc.

Radiohead broke with its past practice of releasing its music in CD format and through a major record label when it released its seventh studio album online itself. The biggest wrinkle was the band's decision to let fans pay as much or as little as they wanted to download a copy.

http://www.msnbc.msn.com/id/21656525

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RE: Most didn't pay for Radiohead album - 11/10/2007 11:19:26 AM   
SugarMyChurro


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That's music industry FUD.

A percentage is meaningless trivia. What was the actual take in dollars or British pounds so that we can better assess what happened?

There are so many other issues to consider too.

For starters, no one has ever claimed that a band made their money from the sale of music per se. Prior to this moment in time, the music industry itself always made sure to cook the books when it came to music royalties. If Radiohead made even from $0.10-1.00 USD per album download, then I think they broke even with industry expectations from the standpoint of what the band might earn per copy of a CD. A secondary issue here, is that music fans have always exchanged illicit or handmade copies of their favorite stuff for years. The mixtape is the perfect example of someone giving away someone else's music for free - and yes, the musicians nor the music industry ever received a thin dime for those endless mixtape cassettes. Once the music was published it was ripe for copyright infringing duplication. Everyone knows this fact.

It happens that I like a couple of Radiohead albums from the past, but I am far from some sycophantic fan that would declare every piece of output a masterpiece even if I had never heard it before. As it happens, I did download the Radiohead album for free but I haven't even had a chance to listen to it yet either because of actual time constraints or personal inclination. Let me repeat that: I haven't even heard the album yet! I doubt most downloaders had ever heard the album when they downloaded it either. The idea that I would pay for something "iffy" and unheard is ludicrous. Not gonna happen.

The internet is the new means of media distribution. Artists, filmmakers, musicians, writers, poets, etc. will have to find a way to gain exposure for their work first. Certainly, they will have to give at least a taste of their work away in a kind of "try before you buy" manner before they can expect to reap any significant financial rewards from their output. In a sense, the internet is the new radio and the new television. For some it may be the end itself in the sense that a digital copy will do; but for others it is merely the way they wish to obtain their information about entertainment options in that they will sample something digitally and then go buy the actual product. In short, media distributed via the internet is a kind of advertising that ideally is out there to establish sales for something else that cannot be made available digitally. But let's stick to just a discussion of how this impacts the music scene...

Here is where it gets ticklish. What exactly is meant by "product"?

For the music industry, the now nearly useless middlemen, product has always meant CDs, singles, and videos. Those things are just the advertising and not necessarily the thing itself and that has always been the case. What is the thing itself? Well, for the band that has always been actual performance and ancillary support products like t-shirts, posters, stickers, and the like. That's how bands always made their money - by touring and sales of secondary product lines.

So what's left for the now largely useless music industry publishers? Well, that depends on your estimation of what something is actually worth in terms of real world or "hardcopy" media given that a digital copy is probably available for free on the internet. Personally, I'd say it looks like hard times are ahead for the publishers. Maybe they can eke out some profit by making extra deluxe CD packages available at a nominal price. I don't know and I barely care. Does anyone else recall this bit:
http://www.google.com/search?hl=en&safe=off&client=opera&rls=en&hs=N4a&q=music+industry+price+fixing&btnG=Search

So the Radiohead story is far from over in terms of what must happen next in terms of whether their "experiment" with online distribution was a success or a failure. I doubt they will ever publish the numbers such that we shall ever know either way though.


< Message edited by SugarMyChurro -- 11/10/2007 11:27:18 AM >

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RE: Most didn't pay for Radiohead album - 11/10/2007 11:39:49 AM   
RCdc


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quote:

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Radiohead broke with its past practice of releasing its music in CD format and through a major record label when it released its seventh studio album online itself. The biggest wrinkle was the band's decision to let fans pay as much or as little as they wanted to download a copy.


No wrinkle.  It doesn't even take into account the fans and music fans - as well as artfans and collectors who paid the full amount and await delivery for the box set and got the download as well, as Darcy did for us.
 
A SMC said - FUD.
 
the.dark.

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RE: Most didn't pay for Radiohead album - 11/10/2007 4:37:21 PM   
SugarMyChurro


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the.dark:

Hey, do you know if Radiohead's album was getting airplay or any kind of audio exposure before its release via download?

The reason I ask is this: there's seems to be some desire in the mainstream media to play this experiment as a failure. Looked at another way, there is the potential that 38% of downloaders chose to voluntarily pay the band an average of $6 a pop for an album they hadn't even heard yet!

If that's true, then I'd say that's quite the success story. Astonishing, even. Further, that kind of money going directly to the artist (minus the overhead of maintaining a digital server for downloads) seems like quite the tasty profit to me. When has a band ever made $5+ per copy of anything distributed or published by the majors?

Personally, I think everyone's got to love cutting out the middleman - it feels more personal.

Where Saul Williams one upped Radiohead was in including artwork and lyrics via PDF. That was brilliant! And the Niggy Tardust album was pretty damned good from the standpoint of one hearing so far. I usually warm to material with increased familiarity, so I expect I shall soon like it more than I do now.

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RE: Most didn't pay for Radiohead album - 11/10/2007 5:36:26 PM   
sophia37


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Wow Sugar. I found this line interesting "The idea that I would pay for something "iffy" and unheard is ludicrous. Not gonna happen."

I dont know, I pay for the paper before I know whats in it. I read books without knowing whats on the page. So paying for something "iffy", like a box of cookies you've never tried before, seems to me, to happen all the time with people. Oh well, its plain we simply find ways to justify things that we do. To me, 6 bucks per CD for a band I like, is a pretty good deal. Not so for you I guess.  

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RE: Most didn't pay for Radiohead album - 11/10/2007 6:44:07 PM   
SugarMyChurro


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You said it: a band you like - as in "already."

I may or may not like this new album. Maybe if Kate Bush had gone this way with "Aerial" I might have paid $6 for it, unheard. Maybe...it'd have to be someone whose artistic integrity was effectively without question. Likewise, I'd have to already be very interested in their work.

FWIW, I have the largest private collection of CDs and vinyl albums of anyone I know. I have over 1000 LPs and over 1200 CDs. I am not a DJ nor do I have any connection to the music biz. I bought every one of those items - some at full retail price, some as cut-outs, some on sale and even some as high-priced collectibles. But with all of those purchases I had heard at least a song or two before plonking down my cash. As it happens I do have one Radiohead CD that was given to me as a gift: "Ok Computer."

The idea that I won't pay for what I like is absurd, but then you don't know me and have assumed facts not in evidence.

But whatever, we all have our way of voting with our dollars.

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RE: Most didn't pay for Radiohead album - 11/10/2007 11:10:46 PM   
bipolarber


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Wow. A Kate Bush fan, AND has more albums than I do.... (although not by much, percentage-wise)....my kinda guy!

::: humming Kate's "Cloudbusting":::: As I continue to surf the site....

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RE: Most didn't pay for Radiohead album - 11/11/2007 6:51:42 AM   
RCdc


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I don't know about 'commercial' exposure - a couple of the songs have been played at their gigs or are known under different names ( many RH songs get title changes along the way) but airplay ?  Don't believe so.
 
Funny coincidence - I am listening to Saul right now.  Darcy really likes it and it's the first chance I have had to listen to it properly.  Sofar - brilliant.  But then it's a Trent Reznor production so it's already got excellent standing.  Darcy was telling me something about Marillion doing something different for their last three albums too, but he would be better explaining it than me, but that was about advance orders.  What RH did isn't exactly 'new' but the back story behind the reasons why and the fact that they are such a huge band and have a good stable following made it media 'cool' - and then as you say  - I believe there is something invidious behind the story to play it's 'failiure' - which it really isn't.
 
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